BADITS was born in Barcelona in 2017 under the name Bad Habits. Founded by Georgina Escoda, who turned her passion for fashion into a personal project: creating an essential wardrobe through irresistible, functional, and distinctive basics.
From the beginning, the brand distanced itself from the noise of trends to focus on pieces that work, that last, and that accompany women who are confident in their style and don't need approval. Over time, that vision has evolved into a clearer, more solid, and international expression of the same essence.
BAD HABITS IS NOW BADITS
Quality is non-negotiable.
BADITS works with high-quality fabrics and responsible local production, paying attention to every detail and every process. Fashion without excess, without artifice, where only the essential remains.
Each collection balances contrasts: feminine and strong, clean and expressive, structured and fluid. Masculine codes blend with soft lines to create essential garments with character and purpose.
BADITS is for women who don't follow trends, they follow themselves.
