"Bad habits is the culmination of Georgina Escoda after more than 30 years of career in the world of fashion"

This is how he ended up creating the Bad Habits brand, which uses the same name as the store. “I was very naughty as a teenager and it has stuck with me,” explains Escoda in reference to the name of the brand. The entrepreneur confesses that her dream since her days as a model was to have her own brand “so that no one would boss me around and tell me how things should be!”

It has two physical stores, one in Barcelona and another in Madrid, and just before the pandemic it created the current online store. The entrepreneur has also reached an agreement with a showroom national, with more than 20 points of sale throughout Spain, a figure that plans to double in a few weeks. On the other hand, Escoda has managed to place its brand in a showroom from Paris, which is nothing more than the first stop of the brand's internationalization plan. In the long run, the founder hopes to walk the catwalks again, but no longer as a model but as a designer.