Article: "Bad Habits plans for its own brand to generate 80% of its turnover by 2023"
"Bad Habits plans for its own brand to generate 80% of its turnover by 2023"
"Bad Habits plans for its own brand to generate 80% of its revenue by 2023"
The fashion brand manufactures its entire collection locally in Spain. Its product range includes everything from suits made with Italian fabrics to footwear and accessories such as sunglasses. The average price of its garments ranges from €115 to €130.
Bad Habits sells its collections through a showroom in Barcelona and plans to open a second showroom soon in Paris. The company also generates 25% of its sales through its website and social media platforms like Instagram , where it also conducts live sales.
Currently, 15% of its revenue comes from the European market , with the remainder of its sales concentrated in the domestic market. With a team of ten, Bad Habits is considering accelerating its expansion through franchises in Catalonia in the future.
The company's shares are split equally between Escoda and her husband , who currently remains uninvolved. Having not yet raised any funds, Bad Habits is open to potential investors.
The Barcelona-based company, founded in 2017 as a marketplace for third-party brands, currently has sixteen multi-brand points of sale nationwide and expects to reach forty by the end of 2022.
Written by Georgina Escoda
