Cookies policy

WHAT ARE COOKIES?

Cookies are data files that are stored on your browser and computer when you visit any website. Cookies can have various uses, such as recognizing the user, storing and retrieving information about a user's browsing habits, or personalizing the way content is displayed.

WHAT INFORMATION DO COOKIES STORE?

Cookies store technical information, personal preferences, and content customization. Cookies do not typically contain any personal information.

All personal information that may be contained is solely that which the user has entered into a form on the site.

Most of the time, when a cookie contains personal information, it is encoded in a way that makes it unreadable to any third party that might have access to your cookie file.

WHAT TYPES OF COOKIES EXIST?

Depending on the entity that manages the domain from which the cookies are sent and processes the data obtained, the following distinctions are made:

• First-party cookies: These are sent to the user's terminal equipment from a computer or domain managed by the publisher itself and from which the service requested by the user is provided.

• Third-party cookies: These are sent to the user's terminal equipment from a computer or domain that is not managed by the publisher, but by another entity that processes the data obtained through the cookies.

Depending on the length of time they remain stored in the user's browser, the following distinctions are made:

• Session cookies: These collect and store data while the user accesses a website. They are typically used to store information that is only needed to provide the service requested by the user on a single occasion (for example, a list of purchased products).

• Persistent cookies: The data remains stored on the terminal and can be accessed and processed for a period defined by the cookie owner, which can range from a few minutes to several years.

Depending on the purpose for which the data obtained is processed, the following cookies are distinguished:

Technical cookies: allow the user to navigate through a website, platform or application and use the different options or services that exist on it, such as controlling traffic and data communication, identifying the session, accessing restricted areas, remembering the items in an order, completing the purchase process, registering for or participating in an event, using security features while browsing, storing content for video or audio playback, or sharing content through social networks.

• Personalization cookies: These allow the user to access the service with some predefined general characteristics based on a series of criteria on the user's terminal, such as language, the type of browser used to access the service, the regional settings from which the service is accessed, etc.

• Analytics cookies: These allow the website owner to track and analyze user behavior on the websites to which they are linked. The information collected through these cookies is used to measure website, application, or platform activity and to create user browsing profiles in order to introduce improvements based on the analysis of user data.

• Advertising cookies: These allow for the most efficient management of advertising spaces.

• Behavioral advertising cookies: These store information about user behavior obtained through continuous observation of their browsing habits, allowing the development of a specific profile to display advertising based on that profile.

• Third-party social media cookies: These are used to allow visitors to interact with content from different social media platforms (Facebook, YouTube, Twitter, LinkedIn, etc.) and are only generated for users of those social networks. The terms of use for these cookies and the information collected are governed by the privacy policy of the corresponding social media platform.

WHAT COOKIES ARE USED ON THE WEBSITE

Necessary cookies (essential for the website to function)

These cookies allow the store to function properly and cannot be disabled in our systems.

• _shopify_d → It is used for secure access to the store.

• cart, cart_sig, cart_ts → They store shopping cart information and verify its integrity.

• checkout, checkout_token, Secret → They manage the payment process and security at checkout.

• secure_customer_sign → Identifies registered clients.

• _shopify_m, _shopify_tm, _shopify_tw → They manage cookie consent settings.

• _storefront_u → Facilitates updating customer account information.

Analytics and performance cookies

These cookies help us understand how visitors interact with the store, improving the user experience.

Shopify:

• _shopify_s → Session analytics.

• _shopify_y, _y → Identification of recurring visitors and traffic analytics.

• _s → Identification of unique sessions.

• _shopify_sa_t, _shopify_sa_p → Tracking of references and campaigns.

Google Analytics:

• _ga → Distinguishes unique users (an anonymous ID is saved).

• ga * → Associated with the Google Analytics 4 property to collect visit and event data.

• _gid → Distinguishes users on the same day.

• _gat → Limits the number of requests to Google servers.

Klaviyo:

• _kla_id → Identifies the visitor when they make purchases to associate them with email campaigns.

• KL_FORMS_MODAL → Checks if a pop-up subscription form has already been shown to the user.

Marketing and personalization cookies

Shopify:

• _shopify_fs → Identify the traffic source (where the visitor is coming from).

• tracked_start_checkout → Allows you to measure conversion funnels in the payment process.

Google Analytics / Google Ads:

• _gcl_au → It is used for tracking conversions in Google Ads campaigns.

Klaviyo:

• Email tracking cookies (e.g., opens, clicks on campaign links) → They allow you to personalize marketing communication based on user behavior.